Search Engine Optimization (SEO) is an essential part in building a successful business from the ground up. Despite this fact, it's common for founders to neglect this low-cost, high-reward business strategy.

An SEO strategy can help owners create robust websites that rank higher in search engines, which help bring more potential customers, increase conversion rates, help build brand awareness. If you’re a small business owner, you should use SEO to build a strong digital presence, no matter what industry, and the best way to gain awareness and brand traction is through SEO.

Wondering where to start? The Hello Alice Get Serious About SEO Guide will serve as a great introduction to the topic, but there are dozens of other resources to help you fine-tune your web strategy. Here are a few online SEO courses tailored for different types of businesses.


1. Do it Yourself Local SEO For the Small Business Owner by Udemy

This course is perfect for those business owners who want to improve their rank within their city. This step-by-step course guides small business owners like you through everything to know about boosting your visibility in the Google local map. You’ll learn the basics of setting your website for local search, setting up a Google+ business page, ways to generate more reviews for your business, and more.

2. Local SEO Training for Small Businesses by Smazzit

This course for beginners provides instruction on how to increase sales on your own website, from keyword researching, to link building, content marketing, competitor analysis, and more.

3. The SEO Playbook by Robbie Richards

Marketing strategist Robbie Richards created this course for intermediate to advanced marketers chock full of 14 hours of video trainings, with 23 in-depth training modules, standard operating procedures (SOPs), and templates covering keyword research, and more.

4. Yoast SEO Training

Yoast Academy offers different training courses based on skillset and goals. They range from the basics of SEO, to how to create great SEO content, and learning how the technical side of SEO works, and more.

5. The Ultimate Beginner’s Guide to Small Business

The Content Factory has crafted a robust course broken up into six lessons that will improve your keyword researching skills, competitive analysis, content marketing strategy, content writing, website optimization, link building, and more.

6. SEO Training Course: Building Sustainable Traffic for Business Growth

Leading marketing platform Hubspot hosts this SEO training course teaching all things SEO, including link building, topic clusters, building search authority, and an inside look into how Hubspot uses blogging to rank #1 on Google.

7. SEO Training by Moz Academy

Moz Academy offers an SEO Essentials Certificate that teaches the fundamentals of SEO to execute successful marketing campaigns. The course includes 5 hours of video content, quizzes, and includes a final exam.

8. Search Engine Optimization Course for Small Business Owners by Skill Training Hub

Skill Training Hub’s SEO course is developed specifically for small businesses owners, and focuses on optimizing your website for keywords, beating competition in keyword research, earning quality backlinks, SEO analysis to track and measure SEO success and more.

9. Small Business SEO: The Complete Get Started Guide by ReliableSoft.net

This digital marketing agency dives into how small businesses can benefit from SEO, whether it's right for your business, and how local ranking factors can help boost your business.


Looking to generate more traffic and visibility on your website? Hello Alice’s Get Serious About SEO Guide will help you get started, no technical knowledge or background required.