Have you heard? Hello Alice announced the first 45 recipients of the Business for All COVID-19 Emergency Grant program!

Among the Round 1 and 2 recipients, you'll find clothing businesses that've pivoted to manufacturing personal protective equipment (PPE) like reusable face masks and caps, and a bath and body shop that's quickly ramped up hand sanitizer production. One founder runs an inclusive therapy practice, and another operates El Paso's first locally-owned stringed instrument shop. Every single recipient has demonstrated an outstanding commitment to supporting their community during the COVID-19 pandemic and beyond.

As we outlined in a recent blog post, each application underwent a thorough review process. More than 39,000 business owners applied as part of Rounds 1 and 2, representing every segment of the New Majority, including military-connected individuals, those with disabilities, and members of the LGBTQ+ community. So far, business owners have applied from all 50 states and from nearly every industry.

Each grant recipient was notified via a surprise Zoom call from the Hello Alice team. As you can see in each video, things got emotional.

Hello Alice appreciates small business owners for their patience as we conduct a thorough and fair review process. We still have four rounds of funding to distribute, and our team is working around the clock to continue to fundraise in order to provide as many grants as possible. All Round 1 and 2 non-recipients will be automatically reconsidered for later rounds of emergency grants.

Below, we've compiled the list of all recipients and a short description of each of their businesses. Keep an eye on Hello Alice social media as we devote our feed to a new founder's story each day, and stay tuned for Round 3!


Do you or someone you know still need access to emergency funding to help their business survive? Applications are still open for a COVID-19 Business for All Emergency Grant!


Round 2 Recipients


Check back soon for detailed business descriptions for each recipient.

Kathy Cox

Owner, The Little Mustard Seed | New Baltimore, Michigan

Daniel Foust and Daniel Joseph

Members, FoJo Beans | Hamilton, New York

Erick Demgen

Owner, 52eighty Distilling | Littleton, Colorado

Andrew Shepard

Owner, Oceans Car Wash | Lewisville, Texas

Dalena Huynh

Owner, Nail'd It! Spa | Stanton, California

Crystal Ross

Owner/CEO, Kids and Adults Therapy Services | Katy, Texas

Jenny DuFresne

CEO, DuFresne Solutions Group | Austin, Texas

Christina Perla

Co-Founder and CEO, Makelab | New York, New York

Elorm Ahiamadjie

Owner, Delaware Limo | Wilmington, Delaware

Chloe Floyd

Owner, Pyramid Grocery | Atlanta, Georgia

Christopher Wright

Founder/CEO, Whystle | Charlotte, North Carolina

Martha Redbone

Blackfeet Productions | New York, New York

Alvin Shen

Owner, Best Coast Burritos | Emeryville, California

Wendy Archer

President/CEO, Groshell Logistics | Brandywine, Maryland

Desiree Santiago

Owner, Sway'D StyleLounge | Birmingham, Michigan

William Fields

Owner, Anime Imports | Pacifica, California

Lila Teunissen and Michelle Thomsen

Owners, Bed N Biscuit Ranch | Bismarck, North Dakota

Jennifer Diana

Owner, JLD-Studios | Portland, Oregon

Duane Chan-Shue

Owner, NBHD Brulee | New York, New York

Shannon Sullivan

Co-Founder, Autism Community Store | Aurora, Colorado

Tanesha Lambert

Co-owner/Operator, MKH Early Education Center | Aurora, Illinois

Jennifer Szakaly

Owner, Caregiving Corner | Charlotte, North Carolina

Annabelle Santos

Founder/CEO, Spadet | New York, New York

Dr. Christopher Phang

Owner, Harlem Pediatric Associates | New York, New York

Lisselly Brito

Founder/Executive Chef, Hand Crafted Catering | New Rochelle, New York

Daunya Byrd  

Owner, Alton's Old School Barbershop | Dallas, Texas

Joseph Coppola

Owner, Velo Concepts | Culpeper, Virginia

Tracie Battle

Owner, Smile Center of Huntsville | Huntsville, Alabama

Mabrico Johnson

Owner, DrugChek Safety Supplies | Palestine, Texas

Dr. Okah Anyokwu

Owner, Avant Behavioral Consultants | Austell, Georgia

Dalila P Bernal

CEO, Mi Escuelita Spanish | Menlo Park, California

Jay Tsao

Co-Founder, Wire | Los Angeles, California

Diauna Tyson

Owner, The Cute Shuttle | Atlanta, Georgia

Yoli Casas

Owner, Yoli's Training Team | Lakewood, Colorado

Michael Muller

Owner, MullerPhoto | Los Angeles, California

Round 1 Recipients

Jessica Sotelo

Co-Owner, Symphony String Music Co. | El Paso, Texas

Symphony Strings Music Co. is the first locally owned stringed instrument shop in El Paso, Texas. This is a wife and husband operation that specializes in violin, viola, and cello. It was established to help local students, parents, and teachers find quality instruments and knowledge.

Merin Guthrie

Founder and CEO, Kit | Houston, Texas

As the antidote to standard sizing and throwaway fashion, Kit is a clothing company based in Houston, Texas. Kit is built to serve women looking for high-quality clothing in breathable fabrics that provide a graceful fit. During COVID-19, Kit is pivoting in-house production to deliver reusable cloth masks.

Russell Jackson

Owner and Chef, Reverence | New York, New York

A seminal figure in San Francisco’s underground dining scene, influential chef-owner Russell Jackson (Bravo TV’s Going Off the Menu) came to New York in 2019 and established Reverence. This is his fine-dining destination in Harlem, where patrons can explore the flavors of Europe, Asia, and Latin America.

Beth Gadbois

Owner, The Body Lounge | Stowe, Vermont

Located in Stowe, Vermont, The Body Lounge is a natural bath and body shop that balances upscale style with a colorful, fun vibe. Since opening in 2005, its in-house brand has garnered a loyal following and is now offered in nearly 200 stores throughout the Northeast.

Jessica Minnick

Co-Founder, Not Sorry Apparel | Detroit, Michigan

Established in Detroit, Michigan, Not Sorry Apparel is an eco-friendly lifestyle brand created to combat the growing fast fashion problem. By re-constructing vintage and upcycling preloved garments, they provide unique, sustainable, and affordable pieces customers can feel good about wearing.

Adrienne Stewart-Gordon

Managing Member, Pound Cake Society | Los Angeles, California

Pound Cake Society is a Los Angeles based apparel company co-founded by Adrienne Gordon. The company’s luxury sleep/loungewear collection was scheduled for a Spring 2020 debut at Nordstrom.com. Now they’ve pivoted their business and retooled to produce PPE face masks for health care workers.

Melody Li

Co-Founder, Austin Counseling Collective | Austin, Texas

Fueled by her passion to bring mental health care to the underserved, Melody co-founded Austin Counseling Collective in Austin, Texas. This boldly inclusive group therapy community is committed to its mission of "Embracing Diversity" for people of color, LGBTQ+ communities, those with disabilities, low-income populations, and other marginalized groups.

Krystel Finley

CEO and Co-Founder, Brief Homes | Miami, Florida

Founded in Miami, Florida, Brief Homes bridges the gap between hotels and short term rentals with unique vacation rental spaces. Krys’ company provides curated cultural and community experiences that celebrate the diversity of South Florida.

Kate Gonzalez

Owner, Global Cafe | Lawrence, Kansas

With a penny and a dream, Kate Gonzalez opened the Global Cafe in her hometown of Lawrence, Kansas. She and her staff infuse their Midwestern, Mexican, and Venezuelan heritage into their unique cuisine, serving up fresh, healthy, locally-sourced foods for the community.

Stanella “Stella” Victor

Owner, Fix My Repairs | Atlanta, Georgia

Fix My Repairs started with a handyman and business school graduate who decided to merge their strengths and form a skilled trades company in Atlanta. As client demand increased, they hired subcontractors to keep up with demand. Now they train, mentor, and hire  young adults, minorities, and women in the construction industry.

We'll maintain a running list of all COVID-19 Business for All Emergency Grant recipients at grants.helloalice.com.