Everyone knows that social media is a fantastic marketing tool for business owners. But for those just starting out, it can be difficult to perfect your social media game so that it actually shows results, whether that be an increase in brand awareness, website clicks, or sales.
So how can owners use social media to their advantage?
We asked the Hello Alice community to share their trusty tips on navigating the social media world, as part of our new weekly blog series featuring lessons and advice from the business owners of Hello Alice. Here are some of the helpful tips you shared with us in the Business for All Community.
When starting out on social media, one founder says that posting consistently on social media is key when marketing digitally.
“The best tip is to remain consistent. Everything is on social media now and if you don't remain consistent in posting, you can lose many people.”
— LaToya Wilson, founder of LR Wilson Consulting
Another owner also shares that being active on social media results in powerful engagements with your audience.
“Definitely try and interact [with your social media] every day, if not multiple times a day. Make a list of different things you want to post and follow that list; this allows you to [have] meaningful engagements.”
— Allan Shaw, owner of AWS Solutions
But what happens if you can't make time during your busy week to post regularly? This founder uses online tools that can schedule your posts ahead of time, allowing you to focus your attention on other business needs.
“I use a scheduler called Later (Later.com). It was a bit of a challenge at first since I'm in no way tech-savvy, but once I got the hang of it, it saved me. I can schedule a week's worth of posts in one day. I slot Saturday for that since the new week starts on Sunday.”
— Deborah Daughetee, owner of Kymera Press
One owner says that creating content that resonates with your customers is essential when developing a successful social media marketing strategy.
“Create copy/content that resonates with your [brand]. Make it conversational. Share content that will inspire people to look at a situation from a different perspective. Show up as a thought leader in your area of expertise. Share the what and why and that will inspire people to ask you the HOW, and the HOW is what you monetize. Don't be sales-y, but at the same time, always close with a call to action if you want your conversions to increase.”
— Wendy Anderson, founder of Positive Influence Coaching
Looking for more social media advice? Check out our Business for All Community post for more tips and insights from owners. If you're interested in sharing your business advice in a future blog post, stay tuned for our upcoming newsletter, sent out every Wednesday, for a chance to be featured.
Learn more marketing strategies through the Hello Alice Pivot Your Business Like a Military Spouse Guide.