Here at Alice, we support small businesses owned by women, people of color, LGBTQ+ people, veterans, people with disabilities, and other historically underrepresented groups—or what we like to call the New Majority. New Majority businesses are the backbone of the U.S. economy: More than 8 million businesses are owned by people of color, and 12 million businesses are owned by women, half of whom are women of color.

This holiday season, you can support New Majority-owned businesses, too, by buying gifts for your loved ones from them. It’s easier now than ever, especially with this handy list of gift guides and directories.

Women-owned businesses:

Black/African American-owned businesses:

Latinx-owned businesses:

Native American-owned businesses:

Asian American-owned businesses:

LGBTQ+-owned businesses:

Businesses owned by people with disabilities:

Veteran-owned businesses:

We want to make this list as inclusive of New Majority business owners as possible. Are we missing something? Let us know by emailing