Here at Alice, we support small businesses owned by women, people of color, LGBTQ+ people, veterans, people with disabilities, and other historically underrepresented groups—or what we like to call the New Majority. New Majority businesses are the backbone of the U.S. economy: More than 8 million businesses are owned by people of color, and 12 million businesses are owned by women, half of whom are women of color.
This holiday season, you can support New Majority-owned businesses, too, by buying gifts for your loved ones from them. It’s easier now than ever, especially with this handy list of gift guides and directories.
Women-owned businesses:
- Women-Owned Businesses to Shop This Black Friday
- We Are Women Owned
- Women Owned Business Directory
- The Helm
Black/African American-owned businesses:
- Black-Owned Businesses: Clothing, Jewelry, and Accessories
- Clever and Creative Black-Owned Holiday Gifts You Won’t Be Able to Resist
- Buy Black: The 2019 Black-Owned Holiday Gift Guide
- Official Black Wall Street
- Support Black Owned
Latinx-owned businesses:
- Shop Latinx
- Latina-Owned Businesses
- Latino-Owned Companies
- Latina-Owned Skincare Brands
- Latina Owned Businesses and Brands You Should Know About
- Latinx Owned Businesses to Shop From This Holiday Season
Native American-owned businesses:
Asian American-owned businesses:
LGBTQ+-owned businesses:
- LGBTQ-Owned Businesses to Support
- National LGBT Chamber of Commerce
- Lesbian-Owned Businesses and Queer Shops To Support This Holiday Season
- LGBTQ-Owned Businesses That Are Changing the World
Businesses owned by people with disabilities:
Veteran-owned businesses:
- The Rosie Network
- Veteran-Owned Businesses to Hit This Holiday Season
- Veteran Owned Business Directory
We want to make this list as inclusive of New Majority business owners as possible. Are we missing something? Let us know by emailing content@helloalice.com.